1. First, some basic questions to ensure your report works for you

2. Your Goals (all objectives must be SMART....Specific, Measurable, Achievable, Realistic, Timebound)
Margin Revenue

No Yes

What percentage of business will be closed by...

No Yes

Specific Any/All Sectors

Using the information you have supplied so far, the ROI ratio you are aiming to achieve is... :1
This is simply your target outcome (incremental ) divided by your budget. Realistic ROI ratios are dependent on many factors. There are no 'standard' answers, but based on your knowledge of your business and your market, is this ratio realistic? Is it too high - or too low? Do you need to look again at your target outcome or your budget